Publicity

Publicity is the mention of a brand in the media.
What others say about a brand is usually much more important than
what the brand itself conveys to the audience,
and therefore publicity is a more powerful means than advertising.

Advertising is paid ... Publicity is earned (through effort and talent)

The Faculty of Civil Engineering of the Technical University of Košice (SvF TUKE) uses the official website of the faculty, as well as social networks (Facebook, Instagram, YouTube, TikTok) to support the awareness of not only students and faculty employees, but also the general public.

The unique BuildSpeak: podcast of the Faculty of Civil Engineering TUKE is intended for all those who are interested not only in SvF TUKE, but also in innovations and trends in the construction industry, and also want to be inspired and motivated, personally develop and expand their knowledge and expertise in the field of construction.

Mentioning SvF TUKE directly in an article, television and radio broadcast increases general public awareness of the faculty.